Electronic commerce, or e-commerce, covers the broad spectrum that is anything connected with the sale and purchase of products/services that’s conducted over an electronic network. This spectrum is divided into three areas defined by transactions and interactions. The first is business-to-consumer e-commerce involving the direct buy and sell of goods/services between a producer and the [...]
“Night of Thunder“ is a novel that sells itself, and should be read as a case study for publishers wishing to sell enough volumes to be granted the holy title of NY Times best-seller. This Stephen Hunter title does not have the thematic gravitas of “I, Sniper” or the more disappointing, just-published “Dead Zero”. But [...]
If we weren’t bombarded by the news daily through the media, or had seen the results while observing our fellow shoppers at Walmart, we are probably becoming painfully and personally aware of growing obesity rates when we put our own pants on in the morning. What is less obvious is the way the huge weight-loss [...]
Every salesman is aware of the existence of the skeptic. These are customers that are most likely aware of what is on offer and may even be aware of its merits. Yet, they’re also very doubtful of the product – maybe they think that the software doesn’t deliver on all its promises or the outdoor [...]
It is a commonly known fact that the sales trade has a reputation that is matched in negativity only by the “blood-sucking, ambulance-chasing” legal industry. Whether or not this reputation is actually deserved can vary from salesman to salesman, though the ones that do deserve it are not certainly making it harder for the ones [...]
Sometimes, salesmen encounter that most unusual of situations. They encounter a potential customer that is, for one reason or another, angry. That’s not the unusual part, since buyers can become quite angry when they think there’s a reason to be – an overpriced copy of software like Microsoft Dynamics CRM, for example. No, what makes [...]
Nowadays, it has become standard for businesses to have a review or testimonial page. In the age of the empowered consumer and increasingly tighter competition, companies need the appearance of an “impartial” judgement to win the trust and patronage of consumers. Let’s face it: would you buy something online without first Googling it? Consumers today [...]
In the selling world, the term “gatekeeper” connotes the person responsible for keeping a decision-maker from being hassled by nonsense callers. Thus, to be able to reach the decision-maker, you must show the gatekeeper that you are worth connecting to the decision-maker. A lot of gatekeepers have developed a sense of antagonism towards salespeople. While [...]
You may have the most intelligent, hardworking workforce under your wings right now. But these are not the only reason why you should expect your sales figures to break off the charts. You also have to consider your operational systems, from your office hardware to your software management processes. A good enterprise application development from [...]
Most businesses say there’s no real secret to getting your clients to come back. It only depends on how you’re able to provide the best customer service that will exceed your clients’ expectations. Good customer service will ensure ultimate survival in this tough industry. Surveys say that not all companies make it in this industry [...]
